Thursday, July 10, 2008

*Marketing Ourselves To Social Network Users

old maps from histoirepostale.[Image] Hundreds of millions of people are using social networks. So, while traditional media weakens and goes through painful transitions, marketers are trying to figure out how to reach these newly-formed, massive and networked audiences. Involver is one of the companies trying to provide an answer. Today, it’s the pilot program of what it calls a “video marketing platform.”
The word “platform” is used by tech companies to mean any number of things. What Involver means by it is that marketers can stick marketing materials inside of online videos, distribute those videos to social network users, and get quantifiable data back about how the videos (and marketing materials) were received, that helps them continually improve their marketing tactics.

Find out more about how Involver wants to help us with social networking

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